For budding entrepreneurs, innovation is meant to turn their business vision into reality with their creative thinking and innovative problem solving. Over the past few years, India has emerged as the foundation head of Global Innovation with thousands of startups making it big, and many joining the coveted Unicorn club.
Sri Aurobindo Group has always been at the forefront to develop an ecosystem and culture of innovation in the institutes. The seeds of innovation have borne fruit with many of the alumni launching their successful startups over the years.
How Innovation aids Entrepreneurship
Entrepreneurship is supported by Innovation in following ways:
- Creative Development and Persistent Improvement of products and services.
- Brand Reinforcement.
- Creates a Unique Selling Point.
- Improvisation of existing products.
- Responding to Trends and Competition of the market and industry.