SAIM&S Students Explore Parle-G Factory Operations

Learning extends beyond the classroom for the Sri Aurobindo Institute of Management and Science (SAIM&S), where students are provided a means to actually practice what they learn through real-world scenarios. This experiential learning occurred during a recent industry visit to the famous Parle-G factory. The visit was organized for first-year students and was a fascinating overview of one of India’s most beloved brand’s operational heartbeat.

A Legacy of Excellence: Why Parle-G?

For decades, Parle G has been a symbol of quality and price for the house. Underpinned with an authentic ethos of trust and innovation serving a crisp biscuit and robust operations, it is a brand known for its product but that also carries a legacy behind it. The visit was an ideal opportunity for SAIM&S students to witness such intricate processes that sustain this legendary brand.

Behind the Scenes at the Factory

The visit began with a warm welcome by the Parle-G team fed the students about the company’s history and core values. Students were then taken on a guided tour of the factory, exploring:

Manufacturing Processes: Automated production lines to produce biscuits with precision and consistency.

Quality Assurance:  Learning about how each biscuit undergoes rigorous quality checks along the way to make sure it is high quality.

Packaging and Distribution: The amazing systems watching how Parle-G biscuits reach every corner of the country packed fresh and nice.

Seeing theory put into real-time action inspired and stimulated students to link their academic knowledge to real-time applications.

Key Takeaways for SAIM&S Students

This visit wasn’t just about observing machines and processes; it was a holistic educational experience that enriched students in several ways:

Understanding Supply Chain Dynamics: Students saw how seamlessly components of the supply chain work together—from raw materials to finished goods.

Insights into Workforce Management: The factory tour highlighted the coordination between human resources and automated systems.

Sustainability Practices: Students learned about Parle-G’s stance revolving around the idea of reducing waste and keeping a check on being environmentally friendly.

Fascinating Insights About Parle-G

SAIM&S students not only watched cutting-edge manufacturing processes taking place in the Parle-g factory but also heard the extraordinary story of how India’s most popular biscuit came to be. Here are three fascinating facts about Parle-G that amazed our students:

1. Older Than Independence

Parle-G was born in 1939, a whole 8 years before India’s independence. These biscuits had been a matter of trust for soldiers and civilians alike during World War II. This is what makes every Parle-G add a level of patriotism to every bite creating the snack even an extension of India’s legacy.

2. The World’s Largest Selling Biscuit

Parle-G probably isn’t just India’s favorite, but a global hit. It is the Guinness World Record holder of being the largest-selling biscuit in the world by volume. Its affordability, relative depth across generations, and consistency have made this a staple in the millions of homes spread worldwide.

3. The Iconic Parle-G Girl

The most enduring mascot in advertising history is the happy girl on the Parle-G packet. That’s not a real person, she’s an illustration that was designed in the 1960s. Millions of Indians trust, rely on, and nostalgically remember a design that hasn’t changed over the last six decades.

These insights enriched the students’ understanding of how a simple product like a biscuit can carry such profound historical and cultural significance. A reminder that behind every great brand is a story of innovation, resilience, and people connection.

Student Reflections on the Visit

The enthusiasm among the students was palpable. “It’s amazing to see how concepts from our operations management class come alive in a real-world setting,” said one student. Another student added, “This visit has given me a deeper appreciation for the effort and innovation that goes into creating something as simple yet significant as a biscuit.”

A Step Toward Industry Readiness

At SAIM&S, we would like students to be dynamic, informed professionals, and for that reason, we feel that exposure to industry operations is important. These visits save theory from practice and breed a generation of leaders and innovators.

The Parle G factory visit was a lot more than just another educational excursion, it was a valuable journey into the awesomeness of industrial excellence. The promise is that the memories (and potentially some biscuits) they took home will stick with them as they venture down their professional road.